Once upon a time there was an asset management firm.
Every day they received many e-mails with pdf’s of, and links to, investment research.
One day an investment manager quickly scanned through the e-mails, but because he had no time to download and read all the reports, some interesting research ended up in the trash bin.
Because of that he missed some really interesting research.
Because of that the asset management firm failed to act on an investment opportunity.
Until finallythe firm decided to start using the customized research notifications of OpinioPro. Now they never missed interesting investment research.